Press

Swagger Eyes™ and SportsPath™ Launch to Transform Athlete Development
and Bring Transparency to Youth Sports
 
San Francisco, CA — May 18, 2026— At a time when youth sports have become increasingly expensive, complex, and difficult to navigate, two new platforms—Swagger Eyes™ and SportsPath™—are launching with a shared mission: to modernize athlete development and bring clarity to the path forward.
 
Together, the platforms address both sides of the equation:
 
• How athletes train and improve
• How families make decisions about their future in sports
 
Swagger Eyes™ is an AI-powered performance platform delivering Olympic-grade training tools directly to athletes and coaches—without the need for expensive infrastructure. It is a full athlete development system currently used by over 600 elite competitors, as well as Olympic-level coaches.
 
Swagger Eyes™ was also selected by Apple as an Emerging App, recognizing the platform’s innovation in athlete performance technology.
 
The platform includes:
 
• Real-time sprint timing and video analysis
• Frame-by-frame and side-by-side comparison tools
• Integration with Apple Health, Strava, WHOOP, and Wahoo
• Private coach-athlete communication tools
• Live streaming capabilities
• NIL and financial education
• Sport-specific performance tools across 12 disciplines
 
“Access has always been the limiting factor in athlete development,” said founder Damon J. Smith. “Swagger Eyes™ puts elite-level tools into the hands of any athlete, anywhere.”
 
While Swagger Eyes™ focuses on performance, SportsPath™ addresses a different—and often overlooked—problem: helping families understand the reality of pursuing sports at a high level.
 
SportsPath™ is a free platform designed to guide parents and athletes through the complex landscape of youth, collegiate, and professional sports across 8 disciplines.
 
Key features include:
 
• A guided quiz to help identify the best sport fit based on goals and potential
• Clear breakdowns of sport-specific pathways and gatekeepers
• Financial transparency around the true cost of participation
• Realistic insights into college and professional advancement probabilities
• 16 sport pathways mapped honestly
• Education on critical decision points and development timelines
 
“Families are making life-changing decisions without clear information,” Smith added. “SportsPath™ exists to bring truth and transparency to a system that has historically lacked both.”
 
Together, Swagger Eyes™ and SportsPath™ represent a new model for athlete development—one that combines access, data, and education to empower smarter decisions and better outcomes.
 
As youth sports continue to grow into a multi-billion-dollar industry, these platforms aim to shift the focus from guesswork and gatekeeping to informed, athlete-centered development.
 
About Swagger Eyes™
Swagger Eyes™ is an AI-powered athlete performance platform delivering real-time analytics, video analysis, and integrated development tools to athletes and coaches across multiple sports.
 
About SportsPath™
SportsPath™ is a free educational platform designed to help parents and athletes navigate the youth sports landscape with clarity, transparency, and data-driven insights.
 
About Souletics®
Souletics® is a technology and infrastructure company focused on building scalable systems at the intersection of AI, sport, performance, education, and workforce development. Founded by Damon J. Smith, Souletics® combines multi-disciplinary expertise in software development, mobile applications, cloud systems, athlete performance technology, and emerging AI infrastructure to create tools designed for real-world impact.
 
Its growing portfolio includes:
 
• Swagger Eyes™ — an AI-powered athlete performance and development platform
• SportsPath™ — a sports pathway and recruiting transparency platform
• Fab Gap™ — a semiconductor and CHIPS Act education app designed to simplify advanced manufacturing concepts for students and workforce development initiatives
• Legal Swagger™ — a plain-language legal education platform focused on helping people better understand their rights and legal systems
 
With roots spanning technology, athlete development, and workforce innovation, Souletics® is committed to building scalable systems that help individuals and organizations navigate the future of performance, opportunity, and human potential.
 
Media Contact:
Joy Smith